Beat Train Productions played a major role at this year’s Vision Expo for California based eyewear company Zero G Titanium. The 3 day event took place at the at the Jacob Javits Center in NYC, and featured the country’s best purveyors of prescription and casual eyewear. Zero G founder, Tom Cody hired our very own DJ Joe Lopez to provide the backdrop for a special promotional launch of his new ‘Born In Brooklyn” line of high-end frames.

Joe dug deep into his musical roots, spinning some early 80’s & 90’s hip-hop, funk, break beats & specifically, Brooklyn related artists to give the booth a vintage ‘Old School Hip Hop in NY’ feel while Florida’s own Vitale Brothers painted a Brooklyn themed mural over the course of the 3 days. With constant compliments and praise coming in all weekend from nearby vendors, Jacob Javits Staff and social media comments it was without a doubt one of the most unique & effective promotions of the weekend and DJ Joe was easily the right fit for the concept of the booth due to his vast knowledge and experience in that genre.

For more info:

http://east.visionexpo.com/

http://www.zerogeyewear.com/

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